Online Optimization of Your Local Business – Part 3

Online Optimization of Your Local Business – Part 3

A website is an important part of a business, even if your business is local. Marketing your business online has become the norm, if you don’t do it, you will seriously lag in competition. A crucial step towards successfully promote your business online is to have a responsive and engaging website that will attract customers on its own. Ensure the following aspects are met for your website.

  1. Meta Tags: It is metadata, i.e. data about data. It is invisible to users but gives info to Google which categorizes your pages based on it. It has three types:

  • Meta Description Tags – It’s the short blurb under the title tag in the SERPs.

  • Meta Title Tags – It’s the text on the first line & link to the page on SERP, besides being in the address bar.

  • Meta Robots Tag – It is optional but useful if we don’t want to follow any links to the page. It is used to communicate with the Google crawlers.

  1. Location-specific pages: It is a great way to create a specific landing page for each of your business locations. Never have only one page for all your business locations.

  2. Unique Value Proposition: What makes you unique? What is your USP over your competition? Express and display that in the best way on your website. Get it perfect and make it impactful as customers will decide their purchase by it.

  3. Optimization of the URLs: The URLs should be easy to remember and read for the customers. In the autocomplete option of browsers, users must know what the suggested URL is leading to. This will help direct traffic and give a good customer experience on your website.

  4. Integrating Webmasters & Google Analytics: Have Google Analytics on your website to get honest feedback. The most important parts of it will be – Goal Completion, Visits, Conversion Rate, Bounce rates, Page Views, and Average Time on Site. The Webmasters tool will display some serious issues in the backend of your website. Pointing errors, duplicate schema, or any activity on the site going against guidelines, it will report all.

  5. Content: Write engaging and impactful content that will draw in people more. Use relevant and frequently used terms that you will not change later. Take the help of external writing tools to find the best keywords. High-quality content will go a long way in making your website, and business success.

  6. Check for duplicate content: More than being high-quality, the content should be original. Google is serious about plagiarism. Check your website content on various tools like CopyScape for originality.

  7. Check on “404” & “Thank You” pages: The former is a page to be avoided, and the latter is a must-have page. “404 page not found” can be frustrating and a big put-off for anyone. Regularly check your website for a broken like or page and fix it asap! Don’t consider a Thank customers on your site. It is also a good option to have your tracker for conversions.

  8. Keyword Research: It is the most vital part to get the best search engine rankings for your website. Every page should have custom keywords as it will avoid your website pages in competing with each other. Do it thoroughly and perfectly even if it is time consuming.

  9. Contact Information: The contact info of your business should be placed on the website in such a way that it is easily visible to the visitors. Every page should have it at the bottom prominently, besides having a separate page for it. Give a detailed and all ways of contacting you, you can also have a contact form.

  10. Navigation should be user-friendly: Improve navigation and formatting on your website, have clear workable links and color schemes. The website should be accessible too. Users should not get frustrated while navigating your website; else they won’t come back again.

  11. Call To Action: The website is not made to just display your business where customers will come and just leave. Make them do something and say it clearly! Coax action from them and at the end of giving a certain piece of information, you can use a CTA like “Click here to start,” “Try it now!”

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