Inbound Marketing is not a new concept anymore, it has been around for a decade now! In all this time, it has become a staple for the marketing departments of a majority of businesses. The inbound strategies have seriously proven effective over the older outbound marketing methods. Inbound marketing is used to help businesses connect with their potential customers; build a channel of two-way communication with them, ultimately leading to increased sales.
Today’s people have empowered themselves with technology in the form of smartphones. Wherever they go, they can get information on any topic they want for 24 x 7 via websites and search results, all thanks to the deep penetration of the internet in the world. Inbound marketing takes advantage of this luxury of people and uses three main forms of pull marketing:
This is the place online where people spend their most of leisure time. It can be Facebook, Instagram, Twitter, Snapchat, or any other platform. Research and find out the time of the day when people are most active on social media and then post attractive & engaging content for them.
Send tweets on trending topics on Twitter, drop videos on the stories section on Instagram & Facebook, share the links of your blogs on social media for people to connect with your insightful content and website. Create extremely engaging content for images and videos to share on social media that will strike a chord with your potential customers and they will come back to know more about you.
Search Engine Optimization is a crucial component of Digital Marketing and also of Inbound Marketing. Strategically make use of SEO to help you convert your target audience into your regular clients. Make sure of the following:
Practice all the guidelines of search engines legitimately.
Build a website. If you already have it, ensure it is well-designed and has effectively used keywords in the website content.
Optimize the meta description and meta title on your website. This is because whenever any user searches for a related service/product, your website will rank higher in the results.
Yes, on-site and off-site optimization, both are important. Do thorough research of keywords for your business and select the best ones. Search for the most likely questions your target audience will ask in the search engines. This activity should repeat after at least every few months as the popularity and usage of keywords keep on changing.
Create appropriate content smartly for your website and also build links for the most searched words. This will propel your website on a higher rank for queries related to your business, products/services. In the end, all of this will help target your most relevant audience.
You should be able to share your content with as many online users as you can, this will enable you to gain an upper hand. Become creative with your content, understand that it is not just text format of blogs and articles, content also includes videos, webinars, images, and all kinds of creation. Share your content on relevant platforms, like videos on YouTube, live sessions on Facebook Live, etc.
You will convert your digital audience into customers if your content is engaging enough and grow your business with the help of inbound marketing. Be bold and innovative with your content, avoid making boring stuff and used up formulas. Do remember that creating content is just one part of the activity; another crucial part is the proper promotion strategy of it. The promotional part is what will help your content reach a wider audience.