Implement these 32 website hacks for your business

Implement these 32 website hacks for your business

If you ask any marketing expert or a fellow business owner, which is the most important aspect of being online, then one word will always top the list – Website. You can have your business profiles on the various social media sites, but nothing can beat a website. It should be your prized online possession, and hence, should be perfect in every way. If that’s not the case, you can anytime take the help of the following tips to make your business website flawless, get the most out of it:

  1. Static URLs have more advantages over the Dynamic ones, study what is the best one for you and then go for it.

  2. See to it that services don’t block your ownership info when you purchase a domain or else Google will consider you a spammer.

  3. Make your site easy to navigate, crawl, and use even for the differently-abled.

  4. To avoid any wastage of links, redirect your old URLs to new ones.

  5. For the low priority sections of your webpage, use flash; something which will not be required to be navigated by a search engine.

  6. Your website should increase the trust in your visitors about your business, engage them and gradually convert them into your long-term customers.

  7. Minimize the usage of frames; use the noframe tag if there aren’t any.

  8. Take the help of services like browseo.net to find technical errors, if any.

  9. Web pages that are close to the root directory will get a priority over those placed lower on the sub-directories.

  10. Regularly check for 404 error pages, a couple of them are fine, but not more. Also, make custom 404 pages instead of the default boring one.

  11. It’s not good to have a lot of flash elements on your site. Keep an alternate version of your site in HTML so that non-flash browsers and search engines will be able to view it.

  12. To crawl your website in the best way, keep a high-quality backlink to it.

  13. You can use services like mysiteauditor.com to give one last detailed check before you go live.

  14. Your site’s 404 pages should automatically redirect the visitors to the home page.

  15. Keep the meta-description tags below 155 characters.

  16. Make a robots.txt file of your site to submit to the Webmaster Tools.

  17. Keep your site page load speed to the minimum. Take the help of Google page insights and other such services to achieve this.
  18. Generate an XML sitemap to submit to the Bing & Google Webmaster Tools.

  19. Use clear and simple URLs and hyphenate words to separate them.

  20. Ensure your site is working perfectly on every browser and screen resolution.

  21. The internal pages of your website should be linked in an SEO-friendly way.

  22. The images on your site should be optimized with img alt tag and keywords in their filename.

  23. In the Google Webmaster account, use the “Enhanced image search” option to help your SEO and let Google easily find your images.

  24. Your title tag should be optimized with the city (or cities), services/products keywords in the title.

  25. Keep the title tag below 65 characters to avoid it getting shortened in the SERPs.

  26. Regularly backup your website to avoid losing precious rankings or data.

  27. Use rich snippets of Google to provide any extra information to the search engines which will improve your appearance in the SERPs.

  28. If your website is in any other languages other than English, mention them in the Meta description.

  29. Keep your site live as long as you can because older pages rank better as compared to new pages.

  30. If your business is in a single location, link to the homepage. If your business is in multiple locations, then link the specific location page.

  31. Stick to a permanent HTTP 301 redirect because the Meta refresh tags don’t inform the search engines the reasons for a redirect.

  32. Use robots.txt to hide only small sections of your site; if it is overdone, your site will be marked as “forbidden.”

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