Get your Technical SEO right with these 25 tips

Get your Technical SEO right with these 25 tips

Writing outstanding content is not enough for your business, which alone doesn’t ensure a better search engine ranking. You need to get your Technical SEO right because it is the fundamental aspect of SEO. Technical SEO is nothing but the process of optimizing the indexing, crawling, and rendering of your website to get a higher ranking in search results. Hence, it becomes crucial to spend time perfecting the Technical SEO of your website. You can also include the following actionable hacks to achieve the same.

  1. Wherever applicable, use rel=canonical.

  2. Since a majority of Google bots queries will come from US servers, you should avoid IP detection for search engine bots.

  3. Browserstack is a good tool to verify any cross-browser validation.

  4. The lesser number of inner pages you redirect to your home page, the better it will be as it will not look manipulative. Use urlitor.com to accomplish this.

  5. You should redirect any caps character like jKAl.com to www.jkal.com.

  6. To avoid getting into trouble, run the cloaking checker tool on your website.

  7. Run a “<iframe> site:{site.com}” query on Google to check for your website. Having iframed content on your website will help it get more juice-up from the Google-bots.

  8. Ensure that your website is mobile-friendly.

  9. For URLs that are not canonical, use 301 redirects.

  10. Take the help of tools to bulk check the outbound links from your website so that you don’t look like a link farm to Google.

  11. Create an XML sitemap of your website and optimize it so that search engines will find it easier to index your pages.

  12. Use the ExtendCache to increase the caching on your website.

  13. If your website is large, you should use IndexChecking.com to test whether all pages are indexed or not. Do something to pick them up.

  14. In the Google Webmasters tool, select a preferred domain.

  15. It is always better to create and use a customized 404 page than the default one.

  16. See to it that you are not mixing up your 301 and 302 redirects, to ensure this, you can take the help of tools like redirect-checker.org.

  17. Redirect the def.com/index.html to www.def.com.
  18. Use the META robots attribute to prevent unnecessary pages from being crawled even if you have the robots.txt setup.

  19. Your website shouldn’t have any outdated flash objects, check it for them and remove if found.

  20. If you want to know when your website page load time goes up, you can set up automated monitoring on websites like Pingdom.

  21. The grammar, spelling, and punctuation of content on your website should be perfect; you can use tools like paperrater.com.

  22. com is an amazing site to test the HTTP header codes of your website at scale.

  23. Anything that is more than 75 characters is not recommended on your website; remove it using a Bulk title tag check.

  24. The Alt-text of images on your website should include the main keywords that you are targeting.

  25. It is crucial to have an SSL certificate for your website as that is now a ranking signal. You should also search for and fix broken links on your website.

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